Nowadays, it feels almost weird to meet someone in “the real world”. The stigma around online dating has nearly entirely dissolved and we live in a world where millions are clicking, winking, flirting and swiping their way to their next date. But behind every technological advancement are realities that you might not be immediately apparent. Today we are looking at 6 shocking truths about dating sites.
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1. It truly is the wave of the future
This might be a statement that gets thrown around easily, but statistics suggest that currently about 1 in 5 relationships begin online, and that number will only climb. It is expected that by 2040, 70% of relationships will begin this way. It ranks as the second most popular way for heterosexual couples to meet, and among same-sex couples it is by far the most common.
2. Umbrella Corp, minus the zombies
While there are nearly 8000 dating sites in the world there is actually a much smaller handful of large companies responsible for running them. Match, Tinder, OkCupid, and Plenty of Fish all reside under one umbrella. Most religiously affiliated niche sites such as JDate, Christian mingle, and several others also operate under another corporation.
One of these companies alone holds over a 22% of the market. By housing so many brands, the idea is that there will be something for everyone rather than one overly diluted site. It also means that the dating game is big money. Some of these massive enterprises include Match, and Spark, among a small handful of other less dominant powers.
3. Algorithm Shmalgorithm
From Netflix to Facebook it seems we hear an awful lot about Algorithms these days. Dating websites are no exception and they spend millions of dollars a year to convince us of just how effective those algorithms are. According to several top experts in the field, algorithms are pretty useless other than narrowing down your neighbourhood and age range,which, although useful, pale in comparison to the bold claims that some sites may make. This doesn’t mean that these sites are completely random, but it does mean that using your own judgement above all else may be the best way to find a site that’s right for you.
4. A different issue of gender equality
The outcomes from online dating are vastly different for men and women. Men are much less likely to receive messages from women they would genuinely connect with and women are more likely to receive more messages than they would in normal life. The root of both sides is found in the experience women are most likely to have. The average female on a dating site is likely to receive as many as 100 messages a week! Out of these, very few will be personally compatible, however even those who are stand a chance of getting lost in the massive piles of “hey sexy” and “whats up hotty” making it hard to beat the odds. Plainly put women receive dramatically more unwanted attention making it hard to connect with the right one.
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5. Like a good wine
Do dating sites get better with age? Chances are they do! While there is no perfect formula for a dating app, and user experiences are ultimately the result of other users, there is evidence that the longer a site has been in service – the better the success rates. There are multiple aspects that come together to form these stats. At first, a great deal of effort goes into marketing a dating website, that means that the initial influx of users will begin to drop off leaving a smaller number of more serious members. This process will refine members gradually over the lifetime of the site. As this effect continues to take shape the brand will gradually develop a better reputation, in turn bolstering their numbers again. With time a well-established site will have developed a solid base of reputable users.
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6. Marketing
Perhaps some of the facts on this list have made it seem that there is no use to dating apps but in fact, a big part of what makes them work at all is ethical and calculated marketing. With the proper marketing, a new dating site can have a higher percentage of new members stay. Why? Because they will be genuine active members who understood the purpose and niche of the site they joined. Ultimately the most important part of finding the right site for you is finding the one that happens to have a user base in line with the demographic of people that’s right for you.
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This video is brought to you be GoMarry.com – GoMarry.com – The biggest marriage only relationship service. Unlike regular dating sites that only promise you another date, our members are ready and looking for commitment, marriage, and family. Don’t waste time on dating sites talking to insincere people. Find your perfect husband or wife to start your family right now at GoMarry.com
